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Generative AI & Conversational AI – Unleashing the Power of Creativity and Interaction
Amid the recent excitement surrounding GenAI and its extensive capabilities, I dedicated some time to delve deeper into its...
Twisha Prasad
Sep 12, 20232 min read


Empowering Dreams: The Lending Boom in India 💡
Recently, the surge of startups entering the lending space has caught my attention. Notable examples include Cred's acquisition of...
Twisha Prasad
Aug 4, 20235 min read


Threads: Exploring Initial Success and Long-Term Potential
Social media platforms have become integral parts of our daily lives, connecting us with friends, family, and communities. Among these...
Twisha Prasad
Jul 11, 20234 min read


What's next for Quick Commerce?
Source: Store Hippo The key drivers for Quick Commerce are a) delivery speed b) offers & discounts c) variety of products d) quality of...
Twisha Prasad
Mar 19, 20232 min read


You are a PM for Instagram & are creating a retention dashboard. What metrics will you track?
Retention dashboard for Instagram.
Twisha Prasad
Oct 15, 20223 min read


Adobe & Figma
Why did Adobe acquire Figma? Adobe aims to build the next generation of creative tools and help individuals and teams be more creative...
Twisha Prasad
Sep 24, 20222 min read


Good Strategy Bad Strategy - Introduction
The word "strategy" has become a verbal tic. Simply being ambitious is not a strategy. Strategy is about how an organisation will move...
Twisha Prasad
Sep 10, 20221 min read


Activation - the pirate metric that could lead your startup to success
User activation is often neglected, although it is a jumping-off point to better user engagement and product led growth. Activation is a...
Twisha Prasad
Aug 28, 20222 min read


Why should retention be the most important problem?
Building customer loyalty is a primary way to increase conversions and multiply profits. Acquiring a new customer costs 5-25% more than...
Twisha Prasad
Aug 15, 20224 min read


Problem Manager (PM) - Interview Case Study
PROBLEM STATEMENT "Cars24, being the market leader in Used car supply, inspecting more than 60,000 cars on a monthly basis, is looking to...
Twisha Prasad
Jul 27, 20206 min read


B2B vs B2C Product Management
There are differences between B2B and B2C product management. How product managers approach product development & product launch varies.
Twisha Prasad
Jan 4, 20204 min read


Hardest thing about Product Management
I am often fascinated by the amount of emphasis that is placed on hard skills for product managers — both during the interview process as...
Twisha Prasad
Jan 4, 20203 min read
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